Who is u b? What is u b watching?

The ubcome logo is more than a logo to me. It is also a message and the name of the website. But for me it is the smiling face that is key.
The face is looking at me as I become.  It is a reminder to be self aware in order to grow.

The eyes represent myself watching myself.

It is similar to what Pinocchio had in Jimminy Cricket.  UB watches me. UB has the same vision I have for my life.  UB is there to remind me of the vision.
UB is there for consulting when choices are made.

When I don't have UB watching me I pretend I do.